08.10.10 - Look returns to Canadian Cycling Association to help athletes win

Bikes and accessories maker return to support as Canadian Cycling continues to grow

August 10, 2010 - The Canadian Cycling Association (CCA) is proud to announce a new partnership with LOOK, a high performance bicycle and accessory maker from France. After a few years of separation, LOOK and the CCA have reunited to conclude an agreement that will see them to work together until the London Olympics in 2012.

Canadian National Team riders will have the opportunity to compete for gold with equipment at the leading edge of cycling technology, with a particular focus on the track program, a program which has gained prominence over the past two years.

“We’re delighted to see LOOK return as a partner of the Canadian Cycling Association to deliver exceptional products to help our riders deliver stronger results. LOOK’s support will further help develop a better experience for our riders and strengthen the success of our various programs in the years to come -- thanks to leading edge equipment”, said Greg Mathieu, Chief Executive Officer and Secretary General of the CCA.

In addition, other cycling programs under the banner of the CCA will benefit from being equipped with top-notch equipment, such as road and mountain bike frames, in addition to providing pedals to the members of the national team.

The CCA will receive bike frames for Track, Road and Mountain Bike events and pedals for each cycling sport from LOOK.

Jacques Landry, Chief Technical Officer of the CCA noted; “Canadian Cycling is currently in the best shape it has been in for a long time. We are in the process of rebuilding our administrative support and high performance sport programs, which ultimately supports world-class athletic performance, and we are doing so at a fast pace. Canadian cyclists have done well at the international level this season, and we strive to continue on that path towards the 2012 Olympic Games and onward.”

LOOK’s latest success came at the Tour de France, where Yellow Jersey winner Alberta Contador won the 20-stage event riding with the new LOOK aerodynamic pedals during the Time Trial stages.

The LOOK “KEO Blade Ti” pedals made their first Tour appearance with a host of impressive wins: The Green Points Jersey (Alessandro Petacchi of Lampre-Farnese Vini), Most Combative Rider (Sylvan Chavanel of Quick Step), Best Team Clasification (Team RadioShack), and The Yellow Leaders Jersey (Alberto Contador).